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I’ve been doing business profitably online since 1994.
Back then things were very difficult. Software was
primitive, prospects were few, and many of them started
their conversations with, “So, what is that Internet
thang anyway?”
Yep, things were difficult.
However in a way I was lucky, because back then NOBODY
knew what they were doing. We were all green together.
You could make mistakes without slitting your throat.
As a result, I learned by experience, the greatest,
most severe, teacher of all.
Since 1994 I have seen literally thousands of people
fail online… and I have watched others, the smart
ones, prosper, right up to and including the grim days
of online business consolation still upon us.
Having been an acute observer of the cyberscene now for
so many years, I’ve got a very good idea what it takes to
profitably get through your first year of seriously
doing business online, the annus horribilis!
— Get Serious
The first trick is to GET SERIOUS. The sad truth is that
the entire Internet culture has encouraged levity,
superficiality, and lack of seriousness. It shows.
Thousands, maybe millions, of people are trying to
do business online — but too many approach the
subject with a lack of responsibility that absolutely
ensures poor results.
The rate of online business failure for newbies is
staggering, but the truth is most bring it on themselves
by failing to understand that the Internet is not a toy.
It’s a business — and a demanding one at that, open
7 days a week, 24 hours a day, 365 days a year — and
insisting that you do business accordingly. Too many
people, looking only at the undeniable business
efficiencies of the ‘net, don’t have sufficient
understanding of what an online business demands in
terms of shere commitment. Do you?
— Sell Value
Let’s face it. Too many people online sell crap.
If that’s you, you’ve missed a fundamental point about
business success in general and online business success
in particular: you’ll never get rich selling shoddy
Too many online “business” people have a fundamental
misconception about the Internet. They reckon that if
they sell enough people whatever they’ve got, then THEY
can take their pile and go home, singing all the way
to the bank.
That theory is absolutely wrong.
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The people online who are making the money now and who
will make the money tomorrow are those who sell
VALUE!
I know. We at Worldprofit at http://www.worldprofit.com
are one of them. We’ve taken a back bedroom business in
wintry Edmonton, Canada and turned it into a multi-
million dollar cash cow. How? By working harder, longer,
smarter than our competitiors and by keeping the business
firmly based on one fundamental fact: PEOPLE WANT AND
WILL BUY VALUE!
Want to see another value site? Click here
http://www.heintzmanfarms.com
This is a guy who has turned “Dakota flax” into Dakota
gold and is whistling a happy tune all the way to the
teller’s line.
He sells VALUE! People go to get a free sample. They
like the product. They buy the product. They run out of
the product. They buy some more of the product. And so,
Rumpelstiltskin like, the proprietor turns flax into gold.
— Get the tools you need. Don’t try to run your
business without them.
You wouldn’t try to build a house with your bare hands
would you? Yet tons of people worldwide are trying to
build an online business without the tools they need.
What are these key tools?
* a domain. A domain is cyber real estate that you own
and can develop for life. Want to see an example of a
domain that’s gone from NOTHING to being one of the most
valuable properties online? Go to http://www.worldprofit.com
We’ve been working to improve this domain property
since 1994. Scarcely a day goes by but we’re adding,
changing, modifying, improving. That’s what you do when
you’re an owner: YOU IMPROVE FOR YOUR OWN BENEFIT.
Are you doing this now? Or are you trying to get by
with some cheesy free or self-replicating site? Lots
of people have discovered that was a dim idea when
they woke up to find that the company they got their
site from had evaporated in the cyber meltdown. Bottom
line: if you want to prosper online, own your domain.
* a listserver. A listserver enables you to send out
unlimited NON-SPAM email to any given list. Want to
see listservers in action? Go to
http://www.worldprofit.com/ezines
Each newsletter published by Worldprofit (and there
are many now) has its own list and consequently its
own listserver.
Some lists we email to daily (even TWICE a day);
others we email to once a week (never less.) The
important thing is that when you’re using a listserver,
you’re using the smartest tool for getting your
message out to the people you want to reach. Best of
all, the price is just pennies a day! Incredible!
I’ve been using listservers for years and have, in
the process, emailed literally TENS OF MILLIONS of
pages of information to people worldwide. It’s one
major reason why Worldprofit didn’t stay in a back
bedroom and why it owns its own building today!
* a sales manager. The longer you’re in business online,
the more prospects you’re going to have — if you
do things right. The question is: how will you respond to
and communicate with these prospects? Sadly, without
an automated system, you’ll be overwhelmed, unable
to cope with your leads in any remotely acceptable way.
That’s where the sales manager comes in.
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The sales manager developed by Worldprofit enables you
to send up to 25 personalized follow-up messages in
any given 90 day period to each and every one of your
prospects.
As we know, people online are assailed with offers,
messages, email, both subscription and spam. They get
a thousand dollars worth of offers for every dollar’s
worth of spending potential. They end up tuning out.
If you’re going to succeed online you’ve got to break
through their “blase barrier,” letting them know what
you’ve got for them and why they should act NOW!
That’s where the sales manager comes in. It puts you way
ahead of the pack, delivering your messages over and over
and over and over and over again — until your prospect
really gets the message and responds. If the prospect is
not longer interested, she can take herself off
automatically, without bothering you. Personally, I
couldn’t do the large volume of business we do at
Worldprofit without a sales manager. You need one, too –
if you’re serious about online profit.
— You need traffic
Have you put in place a CERTAIN traffic-growth system,
a system that is going to get you the traffic you need to
profit online?
It’s all very well and good to have a website. But, as
many have discovered, what’s the point if you’ve got a
terrific site — and no one visits it?
At Worldprofit we realized back in 1994 that traffic is
king, and we’ve played our cards accordingly ever since.
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Towards this end, we developed and have since made
available commercially our own BANNER EXCHANGE. You can
see it and insert your banner at
http://www.worldbannerexchange.com
You can buy one at http://www.worldprofit.com Click on
TRAFFIC GENERATION.
Every day, day in, day out, whether we felt like it or
not, we grew the Exchange — and showed others how to grow
theirs — until it now feeds itself, generating more and
more site traffic every single day. In other words, we
used time to create traffic. It’s the same principle
investors use when they invest at predictable intervals
for long-term capital growth. And it works! Thanks to
this system, work that we did in 1998, 1999, 2000, etc
is STILL paying off in increased traffic today. Can you
say as much?
Additionally, we created a system for Guaranteed
Banner Exposures, Guaranteed Site Visitors and an aggressive
newsletter (ezine) advertising program. You can find
information about all of these at http://www.worldrofit.com
Click on TRAFFIC GENERATION.
Remember,you are not going to profit online if you do not
have a PREDICTABLE prospect flow system in place. If you
simply drift, you’re dead meat. Rest in peace!
Start Investing, Keep Investing
>From your very first day on the Internet you should start
investing. Your investments should include
* improvements in your existing product line
* new product line developments
* pension and
* personal investments.
If you scratch the average online business person, they’re
trying for the “big kill,” the one application, the one
system, the one event, the one day that’ll make them so rich
they’ll never have to work again. This is the adolescent
approach to online succes, and it’s resulted in a lot of
badly bruised and disillutioned people.
The smarter way is the incremental way, using each and
every day to grow a more profitable, more valuable business.
Towards this end, you must invest to improve your existing
inventory. We live in the age of continual improvements.
If you don’t improve, you’re going to lose the customers
you worked so hard to get; you’ll destroy the basis for
sustained business growth.
Equally, you’ve got to add new products to your product line.
At Worldprofit, we NEVER rest on our laurels. We can’t
afford to. People who rest on laurels, are people who will
have nothing else to rest on. Instead, we invest, invest,
invest in new products, new applications, new enhancements.
General Electric used to say, “Progress is our most important
product.” At Worldprofit, we couldn’t agree more.
>From your first dollar made, you should institute an
investment program. This program should consist of both
pension investments and other personal investments.
The smartest people online are those who always play a
defensive game. They know that business goes through cycles.
Things don’t get better every day. They know that hard times
and unpredictable events happen to everyone. “Man proposes,
God disposes.” They plan accordingly.
You should be investing in this way at least 10 cents of
every dollar you get your hands on. If you’re not, you’re
a gambler, not a business person. As the big guys in
Vegas know, gamblers always lose in the end.
So, As You Going To Get Smart About Online Success, Or Are
You The Next Fatality Waiting To Happen?
Back in 1994 when we started Worldprofit, it wasn’t clear
how to make real money online. Nobody knew; there was
a lot of trial and error experimentation going on. In
the process, there were lots of people who failed. That
was understandable, given the fact that the technology
was new and successful business models didn’t exist.
Now, however, there are lots of successful — and
unsuccessful — cyber business models around. We do know
what it takes to profit. We can point to things that’ll
work and those which are certain to fail.
The problem now is that too many people approaching the
task of profiting online do so without sufficient
thought, preparation, commitment, dedication, or
realism. Result: mass (totally predictable) failures.
Right now, the odds are you are not making a dime online.
If you don’t change your tune, that sorry state of
affairs will continue. If that doesn’t bother you,
no problem. But if it does, if you insist on success,
read this report again, print it and keep it handy.
Your first year is going to be difficult; establishing
a new business always is. But by following these steps
and by working with us at Worldprofit, it need not be
the annus horribilis it has been for so many who didn’t
do what was necessary to succeed online.
About the Author
Dr. Jeffrey Lant, Co-Founder of Worldprofit at
http://www.worldprofit.com, is an internationally known
marketer and business-development authority. You’ll find
his many books at http://www.jeffreylant.com
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